The cultural clusters of the Globe
Study (GLOBE )and Metaphors
Today I will talk
about one of the main topic of these blog , that is about GLOBE that is a study
of 62 countries divided in 10 clusters
based on their cultural similarities
. The begins of this study start from the author of the a past post that were
talking about Hostede. The dimensions are (Mensah, 2013) :
- · Power of distance: How is distributed the power in a organizations ,if is only in one person or is between all.
- · Uncertainty avoidance: how the society is worry about the capacity predict what will happened in the future event
- · Humane Orientation : how much the individual care about the other humans ,for example generous and caring
- · Institutional collectivism How much the public institution care about the distributions of resources
- · In-Group Collectivizing: How loyalty are individual to their families and public institutions
- · Assertiveness How aggressive are the relationship between the individual with the public institutions
- · Gender egalitarianism: how s the gender equality
- · Future orientation : how much the individuals invest and focus in the future event
- · Performance orientation How much the individual care about to the thing in a excellent way
In this image we can see the clusters (Leadership, 2014) :
Other important concept that I want to share is Metaphor in culture .It
is an activity, food, place or institutions that a members are identify , for
example we know some of the metaphors that I will give: Eiffel tower for French
, American football for North Americans;
Hokey for Canadians; Soccer and Rio de Janeiro for Brazilians : these are
metaphors. (Gannon, 2002)
How is Colombia
in GLOBE and what are its Metaphors?
Searching about this question I found a research in Universidad de los
Andes in Colombia .In terms of COLLETIVISM have this in a high levels because
from childhood they depend on their family until adults ,also the most
important sport are with teams (soccer); POWER DISTANCE , the power in concentrate in a few hands , in this case
the elite and a high social inequality ; UNCERTAINTY AVOIDANCE is one that have
the highest level in the GLOBE Study and is characterize by improvising and
ambiguity ; GENDER EQUALITY now is the normal but still the inequality when to
be a men is better to a women in Colombia ; ASSERTIVENESS , due to the past of Colombia
the level of aggressiveness for Colombia to public institution is really high;
PERFORMANCE ORIENTATION, we Colombians are increasing this score since the secondary
until the organizational level with the award and using foreign methods; HUMANE
ORIENTATION as Colombia have many beggars and homeless different to others countries
people with having a norm to help them and take care , people use to help with waiting
in order to get something ; FUTURE ORIENTATION is not focus in the future they
are most focus in the present and past. (Ogliastri, 1998)
And the most common metaphors are: Bandeja Paisa, Vallenato, Cartagena
de Indias, The Colombian soccer team and Coffee
References
Gannon, M. J. (2002). Cultural
metaphors: Their use in management practice and as a method for understanding cultures.
University of Maryland.
Leadership, C. o. (2014). Leader
effectiveness and Culture:The GLOBE Study.
Mensah, Y. (2013). Global
Clouster of Countries By culture- Extension of the GLOBE Study . Rutget
University.
Ogliastri, E. (1998). CULTURE
AND ORGANIZATIONAL LEADERSHIP IN COLOMBIA. Universidad de los Andes.
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